Undergrad SERU Marketing Toolkit

[TEXT]: SERU Survey, Tell us about your experience at the U of M and help create a better campus for all students. Take the survey: z.umn.edu/seru [IMAGE]: Four portraits of students looking at camera, graphic of word bubble with text.

In order to reach all undergraduate students on campus and encourage participation, we ask that you help us promote the Undergrad SERU Survey across your communication platforms.

Feel free to download and use the graphics below to promote the SERU Survey. There are printable 8.5 x 11 posters, email/website headers, TV monitor screens, and social media graphics.

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Sample General Email Invitation

Subject: Your Voice Matters: Take the SERU

Dear [Student]:

The Student Experience in the Research University (SERU) survey is one of the most important tools that we have to assess the undergraduate student experience.

Your input will your instructors, advisors, and other administrators enhance programs and curricula, improve student services and policies, strengthen learning opportunities, and ensure a vibrant and supportive learning environment for all students.

Take the Survey >

The sooner that you complete the survey, the better your chances for winning prizes!

Thank you for helping to ensure that the University provides a great experience for undergraduates on the Twin Cities campus. Visit the SERU website to learn more.

[Your Name]

Sample Department/Unit Specific Email

Subject: [Department/College] Students: Take the SERU Survey

Dear [Student]:

I’m writing to ask you to complete the U of M’s most important student survey: the Student Experience in the Research University (SERU) survey.

[Department/College] uses SERU data often to understand our students’ academic and advising experiences, career goals, and engagement. [Department/College] would like to hear from as many [department/college] students as possible so that we capture a detailed snapshot of how we’re doing.

Take the Survey >

The confidential survey takes 20-30 minutes to complete and should be taken on a laptop or desktop for a better experience. The sooner that you complete the survey, the better your chances for winning prizes

Visit the SERU website to learn more.

[Your Name]

Sample Social Media Post

  • Tell the U of M about your experience with the SERU Survey! Learn more and take the survey. Link in bio!
  • [Department/College] wants to hear what you think! We'll use the data from [department/college] students to improve our policies, programs, and services. Follow the link in our bio to take the SERU survey.
  • Your voice matters! Take the U of M's most important student survey, the SERU, and tell us about YOUR student experience. Take the survey at z.umn.edu/SERU24_Social or find the link in our bio.

Link in bio: z.umn.edu/SERU24_Social

Sample eNewsletter Blurb

Take the SERU Survey
The SERU survey is used to assess student experiences on campus. Your input ensures that the Twin Cities campus is providing the best undergraduate experience possible for current and future students. Take the survey now.