The Student Experience in the Research University (SERU) survey is a multi-institutional survey focusing on undergraduate students’ experiences at top-tier research-intensive universities.
The SERU survey is an online census survey designed to promote and enhance data-driven decisions and provide a path for institutional self-improvement. The SERU survey is a partnership between the Center for Studies in Higher Education at the University of California Berkeley and the University of Minnesota, the survey manager and administrator.
The U of M and the SERU
The SERU survey is a comprehensive survey administered to all degree-seeking undergraduates at the University of Minnesota, Twin Cities. These survey data are used to provide U of M Twin Cities staff, faculty, and administrators with unique insights into students’ experiences.
The SERU survey gathers information about student engagement in activities that have been empirically shown to influence student learning and positive educational outcomes, both inside and outside of the classroom. For instance, we have discovered the many benefits of students' participation in community engagement, leadership, study abroad, and other high-impact educational practices. We have also discovered the benefits of students' engagement with academic libraries, including increased retention, graduation, and learning outcomes.
The SERU survey provides actionable information for faculty, staff and administrators. These data can also serve as indicators of academic program and institutional effectiveness, and SERU results can be compared across SERU participating institutions to make peer comparisons within academic departments or units.
2022 Survey Administration
The 2022 SERU administration is scheduled to launch on March 15, 2022, and run through the remainder of the spring semester.
Historical Response Rates for the U of M
Objective & Design
The SERU survey is administered to all University of Minnesota degree-seeking undergraduate students. The items provide a comprehensive snapshot of the student experience, tapping into diverse domains of interest to a variety of campus stakeholders. There are several items designed to gather information on academic and civic engagement, student learning and development, student services, and globalization.
Students respond to items that provide insight into how students use time, academic and personal development, campus climate for diversity, overall satisfaction, and evaluation of the major (if applicable). Since the survey asks students about their background, beliefs, motivations, and perspectives, in addition to insight into academic and co-curricular engagement (or disengagement), the diversity in responses provides the unique opportunity to explore the student experience through a variety of lenses.
The SERU survey data can be used to assess program effectiveness, benchmark with peer and aspirational universities, and gather unique insights about the experiences of students. Additionally, SERU data yields additional demographic information not captured in institutional data sets (e.g. immigrant status, religious preference, etc.); as such, it provides a rich source of information about University of Minnesota-Twin Cities students not currently captured in other institutional surveys.
The SERU survey has over 600 questions within several thematic areas: academic engagement, civic and community engagement, student life and development, and student satisfaction. Each year, the University of Minnesota-Twin Cities also develops a wildcard survey module each year addressing questions pertinent to various stakeholders on campus (e.g. academic advisors, administrators, etc.).
Designed for targeted data-driven solutions
SERU items were created to gather information about a specific college student population: Students who attend research institutions.
Based on the unique context of research universities, a deliberate effort was made to capture the complexity of these institutions. Survey items are designed to allow for analysis not only at the institutional level, but also by college and even academic major. Since research universities are often complex organizations, the ability to identify specific areas within the institution can inform targeted self-improvement efforts, as well as provide evidence of quality at multifaceted levels.
The SERU Survey is made up of the survey core that is administered to all students and the Campus Wild Card. The University of Minnesota Wild Card contains additional questions related to health and well-being, financial wellness, housing/food insecurity, and additional advising-related questions to name a few.
Survey responses are then matched to certain institutional records for reporting purposes (e.g. Pell eligibility, first-generation status, class-level, GPA, etc.).
The University of Minnesota administers SERU based on the following format:
The SERU Survey project is sponsored by Dr. Robert McMaster, the Vice Provost and Dean of Undergraduate Education from the Office of Undergraduate Education.
The SERU coordinator for the Twin Cities campus is Steven Hawks from the Office of Undergraduate Education.
Promotions and Marketing
Help us promote the SERU survey to undergrad students on the Twin Cities campus. The marketing toolkit has links to design assets and graphics.